Work

Tyler — Product Designer based in Oakland, CA

AbleTo – Self Care

From 2022 to 2024, I was the primary designer for AbleTo’s Self Care experience. I brought the app from 0 to 1, guiding the team through its first launch, and continued to iterate and build features within the app for a year afterward. In addition to Self Care, I revamped AbleTo’s consumer-facing design system, creating a foundation for the rest of the AbleTo consumer experience.

Upon launch, Self-Care became AbleTo’s most profitable product, seeing ~6M users monthly, and bringing in ~$20M in the first two years of the product.

In 2022, AbleTo was a B2B digital therapy company with two Cognitive Behavioral Therapy Products: Therapy and Coaching. Therapy paired users with a licensed therapist, and coaching matched users with a certified mental health coach. At the request of their soon-to-be parent company, AbleTo merged with Sanvello, a DTC app with meditations, mental health tools, articles, and more.

I joined AbleTo shortly after the acquisition and was tasked with bringing the Sanvello experience into AbleTo's ecosystem, with a hard launch deadline of January 1st, 2023

I started by creating a shared understanding of how users should navigate activities throughout our app. Sanvello's UX was pretty fragmented, with each feature utilizing a separate set of visual styles and UI conventions. This created a patchy experience for users and made the app extremely challenging for our engineers to work on.

I designed an activity system (which we called The Activity System) to serve as the foundation for all of AbleTo's activities, creating familiar and consistent experiences while being flexible enough to accommodate a wide variety of activity types. This new activity system was built on modular intro and outro screens. The intro screens gave users options and modifiers before starting an activity, and the outro screens created a space to suggest new features to users, favorite activities they liked, and more.

This new activity system came with a new card system. I designed the cards to work well on a variety of screen sizes. I partnered with Laura Supnik to design a new illustration system, and with our creative director to define a new color palette.

Next, I went through Sanvello's experience feature by feature alongside my PM, Clinical Program Manager, and Data Scientist. We revisited each feature, starting by breaking down the feature's user goals and existing performance, then redesigning it to fit into AbleTo's experience and brand while creating a more unified and consistent UX. I managed a team of contractors to work through features that required a smaller face-lift. Other features, like Sanvello's Community feature, needed to be completely redone. Check out my process for that feature here

I designed the home screen for Self-Care alongside the feature work, which ultimately became the home screen for all three consumer experiences. I worked on the home screen and individual features in parallel in service of our engineering team so they could have as full of a picture as possible while designing their new systems

Self Care launched on schedule and saw 6 to 8 million users monthly. AbleTo was acquired by Optum Health in the fall of 2024, and Self Care remains AbleTo's most profitable and most retentive experience.